A custom animation developed for Piramal Healthcare
was shown on flat screen monitors integrated into the booth. Trade show premiums included USB memory sticks and
an emergency cell phone charger. Printed invitations to
a special event were also created in conjunction with
one show.
These booths were constructed using aluminum tube frame, printed fabric graphics, printed graphics mounted on MDF, and string curtaining.
Original concept sketches of booths were used to approve the basic layout and approach. The broad design concept has been tailored to shows where booths varied in size from 20' x 20' to 40' x 80'.
The objective was to create a strong impression at global pharmaceutical shows as part of a marketing strategy focusing on conveying the company's global expansion and service offering. The booth graphics and structure were integrated with the design of other marketing materials for a unified look and memorable impact.
Piramal Healthcare is a global contract manufacturing organization (CMO) with a growing network of assets located across North America, Europe and Asia. It offers fully customized solutions and integrated services that serve all areas of the pharmaceutical market. As its agency of record, That’s Nice designs custom booths for trade shows as part of an integrated marketing approach.
