Branded premiums, including mint dispensers, were conceptualized and sourced as giveaways for these shows.
The booth structure, which was manufactured by INTEA, was 40' x 30' in size. It was adaptable and portable so it could be easily constructed at trade shows in various locations across the globe.
Original concept sketches of the booth were used to approve basic layout and approach. A three-dimensional model was created as a physical miniature to illustrate booth functionality. The custom booth covered a 40' by 30' space.
We worked with INTEA, of Italy, who manufactured and managed the entire trade show booth presence – which we conceptualized and designed to ensure that it was integrated in line with the developed Honeywell brand strategy.
Honeywell Life Science was a business enterprise created by Honeywell in 2002 to consolidate its interests in pharmaceuticals, agrochemicals, fluorine chemistry and high purity solvents for life science markets. Honeywell required a booth solution that would support the launch of its new global brand (encompassing all four interests into one cohesive entity) in a rollout at consecutive major trade shows over the course of the year.
