We created a live action facility video with CGI animation on flat screen displays to serve as a key part of the trade show presentation. Premiums for DSM included translucent plastic puzzles that echoed graphic elements from marketing literature and Moleskine City Guides.
This lightweight booth structure was composed of flexible materials, including printed fabric over an aluminum tube frame - which decreased shipping costs as part of DSM's focus on sustainability. Flat screen monitors presented dynamic content including live video and animation.
Original concept sketches of the booth were used to approve basic layout and functionality. A three-dimensional model was then created as a physical miniature. The custom booth covered a 30' x 40' space.
The design for the booth is conceptually identical to the DPP corporate booth that was originally created. DSM wanted a booth solution that would create interest in its tactical messaging and make a big impression at AAPS 2010 .
DSM Pharma Dosage Forms is one of the three business units within the DSM Pharmaceutical Products (DPP) business group. It is a global provider of finished dosage form manufacturing and related services to the pharmaceutical and biopharmaceutical markets. This particular exhibit was designed for use at the 2010 AAPS National Biotechnology Conference.
