We created a CGI animation promoting the client's specific technologies and capabilities, which played on flat screen displays to serve as a key part of the trade show presentation.
Premiums included corporate- branded pens and organic wheat grass desk plants.
This lightweight booth structure was composed of flexible materials, including printed fabric over an aluminum tube frame - which decreased shipping costs as part of DSM's focus on sustainability. Flat screen monitors presented dynamic content including custom CGI animation.
Original concept sketches of the booth were used to approve basic layout and functionality. A three-dimensional model was then created as a physical miniature. The custom booth covered a 30' x 30' space.
The design for the booth is conceptually identical to the DPP corporate booth that was originally created. DSM wanted an innovative booth solution that would promote the Biologic brand messaging and applications at the 2010 BIO International Conference.
DSM Biologics is a business unit under DSM Pharmaceutical Products (DPP) and a leading provider of manufacturing technology & services to the biopharmaceutical industry. Our project concept focused on creating a booth solution that was flexible in structure and functionality so it could be used in multiple styles and graphics - allowing the messaging to evolve from show to show.
