Various animations have been created for DSM business units, which are a key part of the trade show presentation
on flat screen displays. Premiums for DSM have included a translucent plastic puzzle, which echoed graphic elements from marketing literature.
Booth structures for DSM use lightweight materials, such as printed fabric over an aluminum tube frame, which save weight and shipping costs as part of a focus on sustainability. Flat screen monitors present dynamic content
Original concept sketches of booths are used to approve basic layout and functionality. Three dimensional models are then created either in animated form or as a physical miniature. Custom booths for DSM have varied in dimensions covering 20' x 20', 20' x 30', 30' x 40', 40' x 60', and 40' x 70' spaces.
The concept for this exhibit was fully integrated into a brand marketing strategy we developed and managed for the business group and component units. The objective was to create impact at major pharmaceutical shows around the world, to draw attention to strategic messaging, and to align the appearance of the booths with a wide range of complementary marketing typically released simultaneously.
DSM Pharmaceutical Products (DPP) comprises three business units that make it a key supplier in global pharmaceutical and biopharmaceutical markets. These businesses exhibit individually or collectively at 10-20 trade shows and events each year. As the agency of record, That's Nice manages all branded marketing for this group, so custom exhibits and Firefly booths are designed as an integrated component.
